Posts Tagged ‘Brand Integrity’

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“…Truly I say to you, unless you repent (change, turn about) and become like little children [trusting, lowly, loving, forgiving], you can never enter the kingdom of heaven [at all].” Mt 18:3 Amp

“Do not be conformed to this world (this age), [fashioned after and adapted to its external, superficial customs], but be transformed (changed) by the entire renewal of your mind [by its new ideals and its new attitude], so that you may prove [for yourselves] what is the good and acceptable and perfect will of God, even the thing which is good and acceptable and perfect [in His sight for you].” Rom 12:2 Amp

“Beloved, we are [even here and now] God’s children; it is not yet disclosed (made clear) what we shall be [hereafter], but we know that when He comes and is manifested, we shall [as God’s children] resemble and be like Him, for we shall see Him just as He [really] is.” 1Jn 3:2 Amp

“For in Him we live and move and have our being; as even some of your [own] poets have said, For we are also His offspring.”  Acts 17:28 Amp

In the corporate world, the notion of “branding” is quite prominent. It’s purpose is to color a product, production, or service flow with a singular identity. It is to distill into one identity the company and its product, so they are uniquely linked in the minds of consumers. That identity is carefully crafted, emphasized, and enforced. Thus, it stands apart from other contenders, and pretenders.

In the Kingdom of God, Brand identity not only exists, it is from there that the practice of brand truth first began which the world now emulates as brand strategy. What the Kingdom of God originated, now the world tries to make its own.

Think of it…

– “they’ll know we are Christians by our love…”

– “being salt and light in this world”

– “the first must be last”

– “like sheep among wolves”

-“a pupil … when fully trained will be like his teacher”

… these all describe the Brand of Jesus Christ, or Christlikeness! The One Who is Firstborn among many brethren!

Our identity as believers in Jesus, is hidden in, derived through, and defined by Him. That is, by the Word! And there are many, many, analogies, metaphors, and parables which provide clarification and refinement as well as instruction to the believer.  And then The Holy Spirit leads us to walk into it, more and more fully.

So with all the ways of “seeking’’ to be more Christ-like it can get a little overwhelming. But I believe the Lord has left us a sure-fire way to walk in His Brand truth with His Brand integrity!

What is this way?  What is the mindset that will succeed time and again to help you enter into His Presence, receive from Him and orient you in His truth? What will help you in your desire to become more Christ-like?  What will help you to find your acceptance and identity in and through Christ?

It is to remain as a little child in relation and reference to Him.  Not just any child. Like His child — one He has adopted, one He loves and has given all things for, even His very life.

The one who can become like a little child, will never be too big in his own eyes to be humble. He will not place himself first, but is willing and able to wait. He is trusting, lowly, loving, and forgiving…, and he will be great in the Kingdom! (Mt 18:1-4)

As believers we have moved through many renditions trying to distill out the Brand truth of Jesus and the Kingdom. Many have postured us wrongly…

-“I’m a child of the King” often encourages bratty, self-focused, entitled behavior.

– “Being the Bride” while good, likewise keeps more focus on us and does not provide as clear a posture before the Lord.

– “Being the child of God” keeps us rightly focused to remain both humble and reliant on the Lord. (The difference here from being a child of the King is the focus is on Him, not us)

— He has done it all not us! (Jn 1:12-13)

— It is an enduring posture that keeps us in the right posture, eternally. (Mt 3:1-4)

— It helps us to receive the blessing of His love in the proper awe, and with Joy and gratitude! (1Jn 3:1-3)

— It helps us relate both to other believers and the world (1Jn 3:10-16)

As someone who has herself struggled sometimes to find the right “angle”, or to have the right view of approach, I can tell you that this realization anew that I am His child has brought me healing for old wounds, and overflowing joy that I have a place in His heart as His child. I advocate you check it out!


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